Success from joining the survey for typical rural industry products

On 17th October 2015 at Ha Noi Opera House Ministry of Industry and Trade held an Announcement and Honour Ceremony for national typical rural industry products. Based on information from Organization Committee 100 products from nationwide have been voted and honoured in this event. Ba Ria – Vung Tau Province has 2 products honoured and they are Seasoning Leather Jacket Fish of Thuan Hue Production Services and Trading Corporation and Plastic Cane Chair of Chu Lai Long Dien Company Limited..

            Thuan Hue Production Services and Trading Corporation is a reputable company in aqua product exporting of Ba Ria – Vung Tau Province.  It was established in 2002 and currently has 250 employees. The main products of the company are Seasoning Leather Jacket Fish, Grill Bartail Flathead Fish, Grill Red Bigeyes Fish, and other grill aqua products. Although the company has not been in operation for a long time products of Thuan Hue Production Services and Trading Corporation have been well accepted and favoured in foreign market such as Korea, Japan, and European countries because of its product quality reached international standards.

Ms. Dong Thi Hue, Director told us that with the direction of quality comes first the company has invested and developed the aqua product processing line to meet HACCAP management system and has received the food safety and quality assurance certificate issued by National Agro-Forestry-Fisheries Quality Assurance Department (NAFIQUAD). Thanks to this certificate Thuan Hue Production Services and Trading Corporation now can export its products to almost countries over the world, especially the high quality demand markets for instance Korea, Japan…Ms. Hue also explained before the company mainly focused on export and the key product was the Seasoning Leather Jacket Fish for Korean market. Due to traditional business practice the company did not pay much attention to the improvement on packaging and labelling for products exported under Thuan Hue brand name.  Since 2013 thanks to the instruction of Center of Industrial Promotion and Industrial Development Consultancy of Ba Ria – Vung Tau Province Thuan Hue Production Services and Trading Corporation has registered on the survey for typical rural industry products. As result the product of Seasoning Leather Jacket Fish was certified as a typical rural industry product at provincial level by People’s Committee of Ba Ria – Vung Tau Province. After that Agency for Regional Industry Development selected and certified this product as a typical rural industry product for the Southern Region for the year of 2014. Thanks to the survey for typical rural industry products and the support from Center of Industrial Promotion and Industrial Development Consultancy of Ba Ria – Vung Tau Province the company attended several industry and trade fairs in the region and nationwide as well as joining demand – supply discussions, trade promotion seminars the company products became more popular to domestic consumers. Based on these initial successes Thuan Hue Production Services and Trading Corporation increased marketing activities in domestic market. In 2014 company revenue reached 6.5 million USD with domestic sales volume of 200 tons and export sales volume of 1,000 tons then in 2015 the revenue forecast is 7.5 million USD with domestic sales volume of 300 tons and export sales volume of 1,200 tons. In addition to it the company has invested into new production technology and machineries such as solar drying system, automatic packaging line to increase quality, save production cost, and improve product competitiveness.

Owing to these efforts in new product development, new packaging and labelling, quality improvement as well as product diversification recently Seasoning Leather Jacket Fish of Thuan Hue Production Services and Trading Corporation has been selected as national rural industry product for the year of 2015 by Ministry of Industry and Trade.

                                                

Picture: Deputy Primer Vu Van Ninh and Deputy Minister of Industry and trade Hoang Quoc Vuong presented National Typical Rural Industry Product Certificates to enterprises and businesses.

It can be said that through the survey for typical rural industry products rural industry enterprises and businesses had an opportunity to present and promote their corporate images and products to domestic and foreign consumers and also showed the images, potentials, and strength of our area.

Department of Information Technology and Propaganda

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